Monthly Archive: April 2016

Make Your Wedding Event Company A Successful One

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When you run a wedding event company, then you know that competition is stiff. You are not the only one in the business and you need to do more than the usual to stand out from other services. There are a couple of things you can do to make this happen. This include, finding a niche, branding, using social media, listing your company on relevant directories and getting into partnership deals.

Find a niche

You may be into wedding event planning but you need to be known for a particular area of wedding planning. For example, while you may be involved in other aspects of the business, you can be known as the place to go to when people need outdoor wedding event hire in Melbourne. This can help bring in more customers faster

Branding

As you start out in business, there is one thing you will soon learn. That business is all about bluffing or should we say branding. You have to create and image about your business that people will like and make them like it. Note that people don’t just get up one night and start liking a business. You need to be there long enough to get them to notice. Being there long enough does not mean operating for a number of years, it just means you may need to run ad campaigns that keep you in the face of potential customers long enough to make them think of you any time they need event planning services.

Use social media

There internet had done well for most businesses and there is no reason you shouldn’t take advantage of what it has to offer. Make use of social media the bet you can. This is another advertising strategy but one that comes at a far cheaper price than other traditional forms of advertising. The best part is that you can use social media to get customers from all over the world. There is no reason to limit yourself to your locality when the world has suddenly become a global village.

List your business

To make the most of what is out there, it is important to be known. To get your business recognized you should try and list it on several prominent directories that are available in the area. Most especially, look for those directories that focus a lot on event companies. You should be able to garner respect for your business in very little time. Your Event Essentials provides wedding decoration services and table centerpieces mostly in demand in various events. 

Get partnership deals

When working in the event decoration business, you shouldn’t do it alone. You will need to create partnerships with other vendors in the industry. Try to create partnership deals with venue mangers, caterers, other event planners and even photographers. You will be surprised at the amount of business that comes your way through these avenues.

 

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Planning The Layout Of Your Party

Depending on what kind of party you are throwing, you will probably need to think out the layout from before. It will determine how the guests will move around, where they can sit to relax and talk. Again, if events are being planned, the layouts need to be different, including areas with raised platforms for performances, announcements and others.

Layout for birthday parties

When you are planning a birthday party, the layout needs to be different than what you would think about when doing up corporate function venues Melbourne. Usually birthday parties for kids need room for the kids to play around. You might need space for different activities. For that reason, it is would be wise to have seating on the sides and leave the central space empty. Food could be served on one side in a buffet layout.

Anniversary parties

If you are planning an anniversary party, you have several options to choose from. Some have a raised platform for the couple to come on and make announcements or for performances. The guests could be offered round table seating arrangements. With a larger space one could have a separate open space for dancing after dinner. Again, layouts for closed spaces will differ from open spaces. A terrace or garden party could have round table arrangements as well as an open space in between with seating on the sides. This is different from the kind of layouts applicable for corporate function venues. Looking for the best venues for your events you can check this website for details.

Official parties

In case of formal events like office parties or functions, usually row wise seating is a standard layout arrangement. There is usually an open space on one side for informal gatherings. Some parties include a separate lounge like seating area or an open garden space. Eating areas are again segregated from the official seating area. If the party is an informal one, there might be simply open spaces with seating on the sides. Usually a dais or platform is provided for making announcements. Music or public address systems are also part of these party layouts.

Understand nature of the event

If you are an event manager, you will want to understand the details of the event before you plan the layout. If it is an informal gathering, you have flexible options. For an event involving elders, and formal announcements, the round table arrangements would be ideal. Again, for informal crowds where people would like to move about freely, you might consider offering seating in different ways. There might be cozy corners created as well as rows on one side. For young crowds there is not much need for elaborate seating arrangements. The emphasis is more on quirky décor, lighting effects and music playing arrangements.